CA$HVERTISING: The Psychology of Response

CA$HVERTISING: The Psychology of Response http://cashvertising.wordpress.com by Drew Eric Whitman, Direct Response Surgeon(tm) Fri, 19 Mar 2010 03:10:02 +0000 en hourly 1 http://wordpress.com/ http://0.gravatar.com/blavatar/664fe7482a34b0df6154c0f8f65aa274?s=96&d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png CA$HVERTISING: The Psychology of Response http://cashvertising.wordpress.com A Simple Way to CRUSH Your Competition http://cashvertising.wordpress.com/2010/03/18/a-simple-way-to-crush-your-competition/ http://cashvertising.wordpress.com/2010/03/18/a-simple-way-to-crush-your-competition/#comments Thu, 18 Mar 2010 20:58:48 +0000 Drew Eric Whitman, D.R.S. http://cashvertising.wordpress.com/?p=167 Continue reading →]]> http://cashvertising.wordpress.com/2010/03/18/a-simple-way-to-crush-your-competition/feed/ 3 Drew Eric Whitman, D.R.S. Scary DUMB: Can You Write a Better Headline for This Ad? http://cashvertising.wordpress.com/2010/03/17/how-sweet-it-isnt-can-you-write-a-better-headline-for-this-ad/ http://cashvertising.wordpress.com/2010/03/17/how-sweet-it-isnt-can-you-write-a-better-headline-for-this-ad/#comments Wed, 17 Mar 2010 20:40:29 +0000 Drew Eric Whitman, D.R.S. http://cashvertising.wordpress.com/?p=158 Just look at this ad and how quickly does a better headline come to mind? For me, it took all of 3 seconds. It's almost easy enough for a pre-schooler. Yet the copywriter, copy chief, marketing director, and everyone else involved either didn't know any better... or simply kept their mouth shut. (Which is another way of saying they didn't know any better.) Continue reading →]]> http://cashvertising.wordpress.com/2010/03/17/how-sweet-it-isnt-can-you-write-a-better-headline-for-this-ad/feed/ 10 Drew Eric Whitman, D.R.S. How to Slingshot Your Ad Dollars into the Toilet http://cashvertising.wordpress.com/2010/03/10/how-to-slingshot-your-ad-dollars-into-the-toilet/ http://cashvertising.wordpress.com/2010/03/10/how-to-slingshot-your-ad-dollars-into-the-toilet/#comments Tue, 09 Mar 2010 21:03:32 +0000 Drew Eric Whitman, D.R.S. http://cashvertising.wordpress.com/?p=142 "Oh look how creative and hip we are!" at the expense of actually SELLING the product they claim to be advertising. Continue reading →]]> http://cashvertising.wordpress.com/2010/03/10/how-to-slingshot-your-ad-dollars-into-the-toilet/feed/ 0 Drew Eric Whitman, D.R.S. “Picking Drew’s Brain”–The Dale King Interview http://cashvertising.wordpress.com/2010/03/08/picking-drews-brain-the-dale-king-interview/ http://cashvertising.wordpress.com/2010/03/08/picking-drews-brain-the-dale-king-interview/#comments Mon, 08 Mar 2010 10:27:05 +0000 Drew Eric Whitman, D.R.S. http://cashvertising.wordpress.com/?p=132 Continue reading →]]> http://cashvertising.wordpress.com/2010/03/08/picking-drews-brain-the-dale-king-interview/feed/ 0 Drew Eric Whitman, D.R.S. How Powerful Ad Copy Can Make You Drool Over a Bar of Bath Soap http://cashvertising.wordpress.com/2010/03/07/how-powerful-ad-copy-can-make-you-drool-over-a-bar-of-bath-soap/ http://cashvertising.wordpress.com/2010/03/07/how-powerful-ad-copy-can-make-you-drool-over-a-bar-of-bath-soap/#comments Sat, 06 Mar 2010 23:13:35 +0000 Drew Eric Whitman, D.R.S. http://cashvertising.wordpress.com/?p=128 Continue reading →]]> http://cashvertising.wordpress.com/2010/03/07/how-powerful-ad-copy-can-make-you-drool-over-a-bar-of-bath-soap/feed/ 0 Drew Eric Whitman, D.R.S. Do You Know the 17 Human Hot-Buttons? http://cashvertising.wordpress.com/2010/03/03/do-you-know-the-17-human-hot-buttons/ http://cashvertising.wordpress.com/2010/03/03/do-you-know-the-17-human-hot-buttons/#comments Wed, 03 Mar 2010 11:06:30 +0000 Drew Eric Whitman, D.R.S. http://cashvertising.wordpress.com/?p=110 Continue reading →]]> http://cashvertising.wordpress.com/2010/03/03/do-you-know-the-17-human-hot-buttons/feed/ 2 Drew Eric Whitman, D.R.S. Follow-Up: How Lowe DID They Go? http://cashvertising.wordpress.com/2010/02/24/follow-up-how-lowe-can-you-go/ http://cashvertising.wordpress.com/2010/02/24/follow-up-how-lowe-can-you-go/#comments Wed, 24 Feb 2010 07:36:19 +0000 Drew Eric Whitman, D.R.S. http://cashvertising.wordpress.com/?p=84 Continue reading →]]> http://cashvertising.wordpress.com/2010/02/24/follow-up-how-lowe-can-you-go/feed/ 0 Drew Eric Whitman, D.R.S. lowesad-prob What Do YOU Think About This Ad? http://cashvertising.wordpress.com/2010/02/21/how-lowe-can-you-go/ http://cashvertising.wordpress.com/2010/02/21/how-lowe-can-you-go/#comments Sun, 21 Feb 2010 00:44:24 +0000 Drew Eric Whitman, D.R.S. http://cashvertising.wordpress.com/?p=61 Continue reading →]]> http://cashvertising.wordpress.com/2010/02/21/how-lowe-can-you-go/feed/ 20 Drew Eric Whitman, D.R.S. PRESS RELEASE: Super Bowl Ads Fumble! http://cashvertising.wordpress.com/2010/02/21/super-bowl-ads-fumble/ http://cashvertising.wordpress.com/2010/02/21/super-bowl-ads-fumble/#comments Sat, 20 Feb 2010 22:48:59 +0000 Drew Eric Whitman, D.R.S. http://cashvertising.wordpress.com/?p=48 Continue reading →]]> http://cashvertising.wordpress.com/2010/02/21/super-bowl-ads-fumble/feed/ 0 Drew Eric Whitman, D.R.S. Don’t Step in the CRAPvertising: Study #2 http://cashvertising.wordpress.com/2010/02/20/dont-step-in-the-crapvertising-study-2/ http://cashvertising.wordpress.com/2010/02/20/dont-step-in-the-crapvertising-study-2/#comments Sat, 20 Feb 2010 11:25:54 +0000 Drew Eric Whitman, D.R.S. http://cashvertising.wordpress.com/?p=34 Continue reading →]]> http://cashvertising.wordpress.com/2010/02/20/dont-step-in-the-crapvertising-study-2/feed/ 0 Drew Eric Whitman, D.R.S.